Audi is preparing automotive retail for the future and complementing its dealer network with a new format – Audi City. The first location opened this week in London. The brand's entire model lineup is presented fully digitally in a compact space. Audi plans to add more than 20 Audi Cities in similarly high-profile locations worldwide by 2015. Audi City will also play a crucial role in the marketing of new mobility services and electric-drive Audi models.
"Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer," says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at Audi AG. "This new retail format brings us even closer to our customers – geographically, of course, but first and foremost in terms of the quality of our relationship. Audi City offers new freedom for tailor-made services and an even more individual contact with the customer."