The Chrysler Group's Street and Racing Technology (SRT) brand will be the presenting sponsor of the Grand Prix of Baltimore on Labor Day weekend, and will serve as the Official Car and the Official Truck for the event, which features the American Le Mans Series and the IZOD IndyCar Series.
“This is exactly the kind of activation that reflects the bold commitment SRT Viper is making to the American Le Mans Series presented by Tequila Patrón and to our fans,” said ALMS president and CEO Scott Atherton. “It also speaks volumes about the strength being placed behind the SRT brand. After a successful debut of its two Viper cars earlier this month at Mid-Ohio, we are certain that SRT's involvement as presenting sponsor of the entire weekend will help build upon what was a superb Baltimore event last year and will take this year's to the next level.”
The Baltimore Sports Car Challenge presented by SRT will feature two of the new SRT Viper GTS-R race cars as part of the ALMS' GT class. The SRT Motorsports team debuted two weeks ago at Mid-Ohio and is part of this weekend's four-hour Road America Road Race Showcase.
"We're excited to showcase our performance portfolio of SRT vehicles to a discerning crowd of motorsport enthusiasts and the Baltimore Grand Prix is the perfect location," said Beth Paretta, director of marketing and operations - SRT Brand and Motorsports, Chrysler Group LLC.
The SRT brand will be highlighted in many locations around the 12-turn, 2-mile street circuit.
"We've said all along that it would be incredibly tough to bring a major sponsor to the 2012 event on such a short timeframe," said John Lopes, President of Andretti Sports Marketing, which assumed promotion of the event in May. "But the executives at SRT really understood and appreciated the scope and the significance of the Baltimore event and the potential to showcase their brand to a large audience of auto enthusiasts and consumers, in-person and around the world via multiple broadcasts."