Skip Barber Racing School has announced a new "Racer-For-A-Day Skip Barber experience" reward application for the battery-powered Dynamics ePlate credit card device. The innovative offering, launched at the Consumer Electronics Show (CES), lets consumers race cars at Skip Barber tracks simply by making purchases on the device.
When selected, the Racer-For-A-Day experience allows consumers to earn a digital racing tips by making purchases on the Dynamics ePlate credit card device. After spending $1,500, a consumer earns a classroom training session. After spending $2,500, a consumer earns a driving session with professional instructor on a Skip Barber racetrack. The combined value of the training and driving session is $700. Accordingly, a consumer earns $700 in Skip Barber value after spending $2,500 at any store. Consumers can sign up for a battery-powered Dynamics ePlate credit card device at www.dynamicsinc.com/SkipBarberRacingSchool2.
“Skip Barber Racing School is the leader in motorsports education. We create driving and racing experiences that our customers will never forget," said Michael Culver, CEO of Skip Barber Racing School. "The Racer-For-A-Day experience gives us the opportunity to share our passion for motor racing with an even broader audience. After a day of instruction at the racetrack with us, consumers will never look at driving the same way again.”
“Racing enthusiasts can now enjoy $700 in Skip Barber value by simply using their ePlate device to make $2,500 in purchases at any store” explained Jeff Mullen, CEO of Dynamics. “While many traditional credit cards attempt to support a 1% reward, the Dynamics ePlate provides consumers with revolutionary value. Dynamics ePlate consumers can now earn a 28% experience reward from Skip Barber just by making their everyday purchases.”
Skip Barber is demonstrating the Racer-For-A-Day experience reward at the Dynamics Booth at the Consumer Electronics Show from Jan. 8-11. Show attendees can pose for commemorative photographs as the driver of an F1 show car at the booth.
The Dynamics ePlate is issued by UMB Bank, n.a. Credit approval required.
How It Works:
The battery-powered ePlate credit card device is connected to an ecosystem of experience providers that each deliver a unique experience reward to the consumer. When making a purchase, a consumer simply presses a button on the ePlate credit card device to receive the experience reward associated with the pressed button. At any time, a consumer may change online the experience rewards associated with the different buttons on the device. The credit card rewards are called experience rewards because they are the first rewards to be delivered instantly, within seconds of a purchase, to the consumer. Experience providers are provided with consumer-approved payments data so the rewards can be personalized to a consumer's spending habits.
The ePlate payment device is as durable as a traditional payment card and will last more than three years on a single battery charge. The technology does not require any change to the 60 million 1970s-era magnetic stripe readers or reeducation of its merchant base. To learn more, visit DynamicsInc.com.