Houston-based Baker Communications, one of the world's fastest-growing corporate performance improvement companies, and Skip Barber Racing School, one of the largest auto racing schools in the world, have announced a strategic partnership in an effort to provide sales and marketing professionals as well as their customers and partners with a unique and challenging learning experience called Revenue Race School.

“Revenue Race School is a high-energy visceral experience designed to ignite fresh thinking around the ultimate race in business; the race for revenue,” explained Lin Fisher, Chief Strategy Officer for Baker Communications. “The outcome for participants will be to walk away with a “bucket-list” experience behind the wheel of high-performance sports cars and actionable ideas around innovative best practices for revenue generation that can be implemented immediately.

“This offering stands in stark contrast to the vast majority of traditional sales and marketing events most organizations attend.  It's about linking high-performance execution philosophies from the racetrack to sales and marketing organizations around enabling Peak Performance from their respective teams.”

Specifically developed for sales and marketing teams, prospects, customers and partners, participants will receive driving instruction at world-famous raceways in partnership with Skip Barber Racing School. Interwoven into the day's agenda of driving and competition, industry experts will lead roundtable discussions and workshops focusing on best practices for accelerating revenue with innovative revenue generation strategies, integrated sales coaching and effective CRM deployment to create high-performance selling organizations.

Participants will experience the rush and exhilaration of driving on a major SECA track with top driving instructors from Skip Barber Racing School coaching them to properly and safely drive high performance vehicles like Porches, Lotus, Lexus and BMW. Participants will experience proven driving school curriculum and compete in various driving challenges against one another to create competition and spirited fun.

At the end of the day, participants should walk away from Revenue Race School with fresh ideas and experiences that will help them shape their sales and marketing strategy for integrating best practices in process, technology and people to create a high performance revenue generation culture.

Filming and Interviews – a film crew will capture the day's event, interview willing participants and develop a back story to your team's experiences throughout the day. All participants will get an edited copy of the footage to commemorate their experience and graduation from Revenue Race School.

Revenue Race School highlights:Revenue Race School kick-off and key note
  • Initial racecar and SECA raceway track instructions
  • 4 hours of racing school
  • 4 hours of high-performance sales and marketing roundtable discussions, expert guest speakers and workshop activities
  • Building the Social Enterprise
  • Innovations, best practices and strategies in pipeline creation and revenue generation
  • Industry experts, customers, racing experts and instructors
  • High value deliverables from workshop and roundtable activities
  • How to develop and enable high-performance selling athletes
  • 1 hour wrap-up and action planning