Kansas Speedway said Friday that it will offer new ticket options in 2010 that don't require season-ticket purchases. The move follows a similar announcement earlier this week from sister International Speedway Corporation track Chicagoland Speedway, which also said that it would offer individual-ticket options for the first time.
Season ticket requirements had been mandated by the tracks as a means of guaranteeing attendance across all events. However, the economic downturn has NASCAR Sprint Cup tickets less of a sure sell, promoting a move to allow tickets to the tracks' NASCAR events without buying tickets for IndyCar Series and/or Camping World Truck Series events.
"This new ticket model is something we have been working on all summer and we're thrilled that we are able to provide it for our fans for the 2010 season," said Craig Rust, president of Chicagoland Speedway. "Our fans specifically asked us for some flexibility with our ticket packages and I'm really excited that we are now able to provide them with more choices when it comes time to purchase tickets to our events."
Both tracks will continue to offer a season-ticket option, which at Kansas includes access to a new "Track Pass," providing access to the infield and the opportunity to take part in driver introductions and other events for each race.