The Indianapolis Star
is reporting that Randy Bernard, former CEO of Professional Bull Riders Inc., has accepted a similar position with the Indy Racing League, filling the position vacated by Tony George. Bernard's appointment will be confirmed next week, industry sources told The Star
Bernard, founder of the PBR, has never attended an IndyCar Series race, but told The Star
last week that his background shouldn't be a hindrance to growing the IRL.
"I didn't know anything about bull-riding before we started," he said. "But 20 riders gave $1,000 each – three had to borrow the money – and we made it go.
According to The Star's report, Bernard became familiar with IRL officials because PBR used IMS Promotions for some of its television work. PBR events are also televised by Versus, like the IZOD IndyCar Series.
"There are a lot of similarities between the two groups," Bernard said. "The IRL is already (going). All it needs is some direction and some dreams."