Since his takeover of the former Jaguar Formula 1 team, Red Bull founder Dietrich Mateschitz has used the team to promote his own energy drink. However, Mateschitz revealed to Britain's Sunday Express newspaper that he might consider selling the naming rights to the team, which is currently dominating the World Championship.
"As soon as Red Bull Racing is recognized as an established team, a title sponsor could be possible," Austrian billionaire Mateschitz told the newspaper.