Q. Steve, I may be incorrect, but it's my understanding NBC Sports Network is blocked in Canada, and one thing we see is a lot of complaints from Canadian fans about their ability to access NASCAR coverage, so how will you address that?
STEVE HERBST: We have a TSN relationship that will continue, and we have broadcast TV, so our broadcast TV will reach Canada. We have the ongoing TSN relationship, and that's how we'll service our Canadian fans.
Q. Mark, what did you learn about effectively relaunching NHL hockey on TV that you can apply to NASCAR?
MARK LAZARUS: What we learned from NHL is two things: One, the ability to have both the broadcast element and the national cable element on NBC Sports Network allowed us to market and promote across both. It also allowed us to build shoulder and ancillary programming around the content to consume and surround the fans that we know already like a sport or a property and give them more of that content. And we will apply all of that to NASCAR. We'll also integrate our regional sports networks in that, as well.
The other part that I'll add is what we have built with all of these tent-pole properties is a team of dedicated people that work behind the scenes. I've talked a little bit about our broadcasters and our talent, but when you take people that have worked either at NBC or at other places on these properties over time, and whether it's John Miller, who does our programming, the other John Miller who does our marketing, Sam Flood, our executive producer, who understand the sport, are agnostic to whether it's on broadcast or cable, we treat it the same no matter where it is, and the fact that they love the properties that we work on, it allows us to really put fans' interests at heart, and that's what we will do here.
Q. Brian, Will we see any races on the new FOX Sports 1?
BRIAN FRANCE: We will have both Cup and Nationwide on FOX Sports 1 at some level.
Q. Mark, I'm curious, why the 20 number? Why didn't you just go 23 and take them all?
MARK LAZARUS: We were offered a package that had 20 in them, so we bought everything that was made available to us. That doesn't mean we bought everything we wanted.
Q. And then in 2015 Speedweeks, FOX is the primary broadcaster, but are you figuring on having a lot of programming during the FOX side of the contract?
MARK LAZARUS: We'll be there as a news organization with the ability to cover it like other news organizations I would imagine, and some of this is still being ferreted out, that we'd have some ability to cover it as a little more than just a typical news organization. But we'll have shoulder programming and access, but we'll be respectful of their rights and what they have bought, as we know they will be in our half of the season.
Q. Steve, you said that the remaining dates that are available, that you expect those to disappear pretty quick. Is there any kind of rights battle going on, any kind of bidding war for those at this point?
STEVE HERBST: I would just say that the rights are out there right now. The package is there. We expect it to move quickly, and we'll be placing those in short order, and we'll keep you posted.
Q. Mark, there's a different philosophy or identity of each network. What's the generic philosophy of covering sports and news on sports for your network, and just a little bit more about what makes NASCAR so compelling for your network?
MARK LAZARUS: Well, the mantra that we live by is two things: One, we want to tell great stories, and NASCAR, what makes it so compelling is there are wonderful stories. There are more than 40 drivers in every race. It's the all-star game every weekend. It's the best athletes in the sport on the same playing surface at the same time, and it's each and every week. And whether that's Saturday or Sunday, you have compelling programming, compelling stories, rivalries that get built over years and years and years.
It's one of the rare sports where you can have multi-generational athletes competing against each other. Every track is unique and still has its own stories. It's like a golf course in that way; each one has its own way of treating its athletes, and the athletes have to think differently about them, and each of the tracks are like that.
So the stories are incredibly compelling. We believe that we take the time to develop those stories, develop the personality, make sure fans know the rivalries and why they should care about them, and that's what we spend our time doing in all sports, and we think that NASCAR suits that production value very well.
Q. Brian, In 2015 when all of the new TV deals are in place, and I know there are still three races unaccounted for, but I think you can still answer this question; will the purses for the Sprint Cup Series races be higher in 2015 than they were in 2014?
BRIAN FRANCE: Well, the purses are formulated not just off of TV revenue, obviously, and they're formulated by a number of things. But I anticipate that they certainly will be. That would be my guess.
But yeah, this is obviously a lucrative -- we wouldn't have made the change if it weren't a favorable arrangement for the industry financially, and it is, and everybody will benefit from that, as every league does.
Q. Brian, two questions: Can you talk about the digital rights that will be a part of this? Will there be essentially this version of RaceBuddy, and how you envision the digital rights? And can you talk about the tie-in of NASCAR on Sunday afternoons leading into Sunday Night Football? I would presume that's part of the interest in all this.
BRIAN FRANCE: Steve, I'll let you address the digital rights on our side.
STEVE HERBST: Yeah, we still hold rights for RaceBuddy. NBC will have exclusive TV everywhere rights for its events and highlight rights for all of its NBC digital platforms. Some of those are still developing and working through our digital chief Mark Jenkins, but that's generally the snapshot there.
MARK LAZARUS: Yeah, when you get to the fall, when you have not only our wonderful NASCAR schedule but our Sunday Night Football schedule and the beginning of our NHL season, our ability to promote across all three of those to each other we think will be beneficial to all three of those. As we get closer and as the race schedule and the sanctions come through, we will work with NASCAR to lay out the schedule. But we don't anticipate any disruption in coverage for either NASCAR or the NFL due to this deal. There's enough latitude that we have with NBC and NBC Sports Network to make sure that doesn't become an issue. But we do see greatly the benefits of all of our fall properties being able to promote each other, somewhat overlapping but also to somewhat differentiated audiences, with the help of growing them all.