WC Vision today confirmed a growing partnership with Pirelli Tire North America and announced that the tire brand has signed a five-year deal for title sponsor of the World Challenge Championships. The new title for the series is the Pirelli World Challenge Championships. The five-year agreement is a fully integrated sponsorship program and includes race entitlements and in-market activation.
“Pirelli Tire North America is proud to be the exclusive tire supplier for the Pirelli World Challenge Championships,” said Tom Gravalos, Pirelli Tire North America's vp of marketing, motorsports and original equipment. “This is a highly competitive racing series, and it will help drivers, teams and fans develop a strong, positive relationship with the Pirelli brand. This is an exciting time for Pirelli Motorsport, as we continue our strategy of growth and development and are now partnered with some of the most important race series and world championships in the world, including Formula 1, GP2, GP3, the VW TDI Cup, Ferrari Challenge, Lamborghini Super Trofeo, Pirelli Drivers Cup USA and now, World Challenge. Pirelli has a strong appetite for GT racing, and we value partners that seek to improve competition in the sport.”
In October 2010, WC Vision announced that Pirelli would be the series' exclusive tire supplier with all three World Challenge classes running on the P Zero racing slick and the P Zero rain tire.
The 12-race 2011 Pirelli World Challenge GT, GTS and Touring Car Championships campaign begins with Rounds 1 and 2 on the streets of St. Petersburg, March 25-27. All races will be broadcast on Versus.