http://www.racer.com/george-tamayo/author/673/ Latest articles by George Tamayo from Racer.com Racer custserv@haymarketmedia.com no "The Machismo" gives would-be racers a chance to scratch the itch in identically prepared karts. http://www.racer.com/going-racing-embracing-machismo/article/290575/ Thu, 25 Apr 2013 18:30:23 GMT "The Machismo" gives would-be racers a chance to scratch the itch in identically prepared karts. Racer If motor racing wants to build a new audience base, grow its TV ratings and attendance, and in general, restore a bit of prominence to the sport beyond the shrinking, hardcore niche, then what's needed is some conflict and resolution, says sponsor maven George Tamayo. http://www.racer.com/opinion-racing-needs-conflict-and-its-resolution/article/181422/ Thu, 21 Oct 2010 16:51:32 GMT If motor racing wants to build a new audience base, grow its TV ratings and attendance, and in general, restore a bit of prominence to the sport beyond the shrinking, hardcore niche, then what's needed is some conflict and resolution, says sponsor maven George Tamayo. Racer Our new racing industry analyst, George Tamayo explores the complicated dynamics of making a modern racing sponsorship work for all the parties involved. http://www.racer.com/industry-insight-vendor-partner-based-sponsorships-explained/article/160731/ Wed, 06 Jan 2010 17:47:34 GMT Our new racing industry analyst, George Tamayo explores the complicated dynamics of making a modern racing sponsorship work for all the parties involved. Racer