Oakley, Inc. has announced the upcoming release of a new footwear design created in collaboration with Chip Foose, one of the world's premier automobile designers. The company says its new design will "combine the renowned performance and comfort of Oakley footwear technology with the style authenticity of Foose." Oakley Three Palms will make its official debut Sept. 3 at the U.S. Nationals NHRA Full Throttle Drag Racing Series event, for which Foose will serve as grand marshal.
“We are honored to team with Chip and bring his styling genius to this latest edition of premium Oakley footwear,” said Oakley CEO Colin Baden. “We have collaborated with Chip on eye-wear renditions in the past, and we knew he was the perfect designer to fuel the pedal-to-the-metal Oakley attitude of our new Three Palms footwear. Chip is the youngest person ever to be inducted into the Hot Rod Hall of Fame. He's a living legend and a visionary who combines the best of form and function, and that talent is in perfect synergy with Oakley's drive to innovate the world of footwear,” Baden concluded.
“I am a huge fan of NHRA Drag Racing and Oakley,” said Foose. “Both are uniquely American icons, and the two have amazing history together. The U.S. Nationals is the biggest, most historical drag racing event of the season with some of the best competition. Oakley is the ultimate passion-based, design-driven brand. Combining two of my favorite things by announcing the Foose Oakley Shoe Line at the U.S. Nationals is a tremendous accolade for me, both personally and professionally."
Accented with stitch detailing and thermoplastic rubber highlights, Oakley Three Palms footwear combines full-grain leather, polyurethane coated leather and the art of a Foose original. A double stripe on the sole pays homage to the open highway. Foose often styles his custom cars with a horizontal two-tone coloration that gives the effect of hovering, and he chose the same layout for one of the two editions of Three Palms. Contrast stitch lines salute the upholstery and leather work on Foose's custom vehicles. The Three Palms logo on the foot bed is from one of the famed designer's own brand logos, and his signature is combined with the Oakley icon.
Comfort and performance features of Three Palms include an Ortholite dual-density insole with leather lining, Comfortzorb cushioning, a high-grip rubber outsole for traction, and Oakley Red Code technology for attenuated shock absorption that dissipates the energy of ground forces.
Chip Foose graduated with honors from the Art Center College of Design in California and began his career as a designer and fabricator for the Asha Corporation. His creative talents later served Stehrenberger Design and Baker Sportronics, and Hot Rods by Boyd where he became the managing director and president. In November of 1997, Foose was inducted into the Hot Rod Hall of Fame. He started his own company, Foose Design, the following year. His automotive design legacy ranges from custom works to street rods, and his achievements have been honored with numerous awards including America's Most Beautiful Roadster and the coveted Ridler Award. He was inducted into the Diecast Hall of Fame in 2009.