Telemundo Communications Group, a leading producer of content for Hispanics in the U.S. and audiences around the world, has developed a marketing collaboration with Newman/Haas Racing's No. 02 car entry with driver Oriol Servia. Telemundo is a division of NBC Universal.
"Our clients are always asking us for new opportunities to reach the Hispanic consumer. Now Telemundo Station Group can offer a new and unique branding opportunity in a sport that has international appeal just like our soccer and boxing properties," said Jose Jimenez, account manager of Telemundo National Sales Office.
Servia, a native of Catalonia, Spain, has made 15 starts for NHR, which include his first Indy car win (Montreal 2005) and pole (Surfers Paradise, Australia 2005) as well as a total of seven top-three, 11 top-five and 13 top-10 finishes. In 2005, Servia replaced NHR driver Bruno Junqueira, who suffered a season-ending injury at the Indy 500 on May 29, and then went on to finish second to teammate Sebastien Bourdais in the Champ Car standings after 11 events with the team. Servia returned to NHR in 2009 for four IZOD IndyCar Series races with a season-best finish of fourth at Twin Ring Motegi.
"I am very happy to be back in the IZOD IndyCar Series with Newman/Haas Racing, which has always been my best recipe for success, and to represent Telemundo and their partners," Servia said. "We have been working really hard to put a program together with Telemundo and have had a genuine connection with them since the beginning.
"The U.S. Hispanic population is not only an important segment overall, but it is also an important fan base for our sport. The team and I are really eager for success and will do whatever it takes to get where we want to be which is the top of the podium."