Pulse, an automotive safety product that improves the reaction time of drivers by creating an attention-getting alert when cars are slowing or stopping, has renewed its support of Rhys Millen for his defense of the overall title at the Pikes Peak International Hill Climb in his all-new Unlimited class Hyundai.
Distributed through new car dealerships, Pulse is an aftermarket safety product that causes the third brake light to rapidly pulse four times when the brake pedal is initially pressed. Studies by the U.S. Department of Transportation found that distracted drivers are 69 percent more likely to notice cars stopping or slowing if they have a product like Pulse installed, and Millen – who is also a prolific Hollywood stunt driver, Red Bull athlete and operates Rhys Millen Racing in Huntington Beach, Calif., which offers a full range of service and aftermarket installation for customers – sees the product as a natural complement to his program.
“Our team has more than 20 years in the aftermarket performance business, so we're always looking for partners who share not only our passion for racing, but also for quality, value-added products,” said Millen. “Pulse fits that description perfectly, so we're excited to have them on our team this season.”
Last year, Millen won the overall Pikes Peak championship in a production-based Hyundai Genesis coupe, beating all the Unlimited class entries and setting a new record of 9m46.164sec at America's second-oldest motorsports event. For 2013, Millen is building an Unlimited entry (RIGHT), styled after his Hyundai Genesis Coupe, in an attempt to extend his domination of the event, which this year will include significant new competition from nine-time World Rally Champion Sebastien Loeb in a factory-backed Peugeot.
For 2013's effort, Millen will produce and drive an all-new, ultra-lightweight, purpose-built racecar using major powertrain components from Hyundai's production-based Lambda engine family. This powertrain is expected to produce over 900hp and 800 ft-lbs of torque, while still making significant use of production components including the block, cylinder heads, bearings and engine accessories. The racecar chassis will be enveloped by a Genesis Coupe-like silhouette.