Mazda North America and Mazda Raceway Laguna Seca have teamed up to offer a new source of information to fans at its racing events. Four 10-foot-wide radar speed displays have been placed on the pedestrian crossover bridges at the Monterey, Calif., road course.
The displays, approximately three feet tall, were sized so as to not distract from on-track action yet also allow spectators to see the clocked speeds from multiple vantage points around the raceway. The speed displays also benefit racing participants and teams in improving race strategy and communication, track management says.
“The addition of the speed signs further accents to the race day drama for motorsports fans,” said Jay Amestoy, vp, Public Affairs and Motorsports, Mazda North America. “In the past, fans sitting in the stands could only speculate the speeds racers were reaching along the Mazda Raceway Laguna Seca course. Seeing the actual speeds along with hearing the sound of the engines, smelling the rubber grip the asphalt and feeling the energy that is standard for any motorsports event combines for an all-around race day experience for any race fan.”
The signs debuted to overwhelmingly favorable reviews at the Rolex Monterey Motorsports Reunion in August, and are believed to be the first racetrack installation at North America.
“We leaped at the opportunity to work with Mazda Raceway Laguna Seca on this project,” said Nigel Hearne, president of Apex Signs & Graphics, which custom-built the signs. “Race fans ourselves, we enjoyed being part of this groundbreaking program.”