Independent cable channel MAVTV will join the DIRECTV lineup starting June 10. This new relationship brings "The Racing Insiders" on MAVTV to an overall subscriber base of more than 26 million American households, with a potential reach of 65 million American households.
"This is an incredible time and incredible opportunity for 'The Racing Insiders,'" said show host Bill Wood. "Sports car racing is going through more changes than ever. We'll be on top of every change and share them with millions of MAVTV and DIRECTV viewers."
Bob Patison, President of MAVTV, explains that there is currently a gap in available high energy programming and a huge audience hungering for it.
According to Patison, MAVTV brings DIRECTV subscribers programming they won't find anywhere else. "With the recent rebranding of SPEED to Fox Sports 1, MAVTV is now the must-have network for racing and motorsports fans. MAVTV offers the widest coverage of grassroots racing and special events on every surface, including Endurocross, Late Model Dirt, Off Road, Red Bull World Rally, Chili Bowl, Pro Pulling League, Drag Boat Racing and more."
Watch MAVTV on DIRECTV starting June 10 on channel 219. For programming schedule and details, visit www.mavtv.com.