Felipe Massa and Nicky Hayden shared the victories in the ice races that closed Ferrari and Ducati's "Wrooom" media event at the Madonna di Campiglio ski resort in Italy.
The 2010 Ducati MotoGP riders and Ferrari Formula 1 drivers – plus Massa's younger brother Dudu – went head to head in two races on a frozen lake on the final day of the week-long celebration, first racing in Fiat Pandas and then switching to karts. Massa beat MotoGP duo Casey Stoner and Hayden in the car event, while Hayden led from start to finish when they switched to karts.
New Ferrari F1 signing Fernando Alonso was fourth in the Fiat race and then crashed into a barrier in the kart leg.