The Lucas Oil Off Road Racing Series announced that the series will feature more than 70 hours of television programming over four broadcast networks. With multi-year contracts being confirmed with CBS Sports and SPEED, the popular short-course, off-road racing series will also be featured on the VERSUS and MAV-TV networks.
The national network contract with CBS Sports includes three, one-hour episodes in 2010 with coverage expanding to five, one hour episodes in 2011. This CBS Sports partnership brings the Lucas Oil Off Road Racing Series into the CBS Sports Spectacular family, offering a commitment of promotional support from the network. This two-year agreement complements a new three-year contract with SPEED to provide the series with the firm foundation of a long-term television presence.
Lucas Oil Products Executive Vice President, Bob Patison, spoke about the new package.
"We are elated to be working with CBS Sports. As we continue to build our investment in short- course, off-road racing, CBS Sports has committed to working with us to develop a following on their network for the Lucas Oil Off Road Racing Series. This partnership will certainly increase viewership and bring an even wider audience to the sport." Patison continued, "Our outstanding relationship with SPEED has allowed us to secure these 30 prime time broadcast hours for the series for the next three years. These networks, along with VERSUS and MAV-TV, share our confidence that this sport will continue to grow and thrive."
Maintaining a philosophy of providing the complete lineup of short-course, off-road racing classes to viewers, VERSUS will feature 10 hours of coverage highlighting Limited and Unlimited Buggy racing along with the growing SuperLite class. The complete season of all televised classes will be re-aired on the MAV-TV network providing additional coverage.