Lucas Oil Products, Inc., founder Forrest Lucas laid out the company's 2013 motorsports expansion plans to an audience of media and industry VIPs at the International Motorsports Industry Show in Indianapolis. The presentation offered a wide-ranging overview of the business philosophy behind Lucas Oil's motorsports investments that are now unified under the "American Real" brand message.
"We use our strong involvement in motor racing to research, develop, test and then market our products," said Lucas. "In 2013 we will continue to increase our motorsports commitment, sponsoring more than 700 race teams, drivers and events."
Lucas Oil Executive Vice President Bob Patison explained that television will play an even bigger role in the year ahead, through the expansion of the company's wholly-owned Lucas Oil Studios which are already producing more than 300 hours of motorsports and events for CBS, CBS Sports, MAVTV, Speed, NBC, and NBC Sports. He added that the Lucas-owned MAVTV American Real network will greatly expand its motorsports programming and a brand-new venture, named the Lucas Oil Network, will be seen exclusively on the internet, due for launch in the second quarter of 2013.
During the luncheon presentation, each of the directors for Lucas Oil's racing series' briefly outlined plans for continued growth of their individual racing disciplines and announced new schedules, venues, and sponsors for the Lucas Oil Off Road Racing Series, the Lucas Oil Late Model Dirt Series, the Lucas Oil Pro Pulling League, the Lucas Oil Drag Boat Racing Series, the Lucas Oil Modified Series, and the newly acquired Lucas Oil Midwest Latemodel Racing Association.
The presentation also offered insight into Lucas' plans to "bookend" the 2013 American racing season with a newly renamed ARCA Lucas Oil 200 NASCAR race in January at Daytona with October's IndyCar season finale MAVTV American Real 500 at Auto Club Speedway in Southern California. The MAVTV race also marks the final event of the "Fuzzy's Vodka Triple Crown" that includes the May Indy 500 and the 400-mile race at Pocono in July.