Lotus F1 Racing revealed its new team logo at its driver announcement, retaining the famous green and yellow colors of the legendary Lotus marque while providing the F1 team a completely new identity. Team principal Tony Fernandes explained the choices made with the new logo.
"We have thought long and hard about our team brand and logo, and I am very pleased with the end result," Fernandes stated. "F1 aficionados will immediately recognize the classic green and yellow colors of Lotus, but we have given it a modern twist which is essentially what this team is about.
"We are not pretending to be the Lotus of the past, but we are honored to be able to bring the name back into Formula 1 at the start of a new decade of racing. We will draw on its heritage and use it to inspire and motivate our team, Lotus F1 Racing.
"I hope everybody likes the logo and enjoys a small glimpse into the livery of our racecars for our first season."