World Rally Champion Sebastien Loeb says the loss of WRC promoter North One Sport is likely to go unnoticed in his homeland. The Frenchman said he remained baffled at the lack of television coverage for French rally fans.
"In France, it's difficult to understand why there is an eight-time World Champion, [and] there is Sebastien Ogier growing up to the top of the sport, but we don't see anything in France of the race," Loeb said. "We lost our promoter, but last year we didn't see anything in France anyway, so maybe it's not bad."
Loeb urged the FIA to find a way forward out of the current crisis in the series, adding: "For sure, there have been some difficult moments since last season, but I just think that it's important to promote the championship.
"We have to find a new solution. For me, it's not important to do long rallies, it's important to make a good show on the television and maybe with some live television, like we saw with IRC. For me I drive, the rest is for them to find the good solution."
NOS went into bankruptcy last week after it breached its contract as the FIA's global promoter.