Nine-time World Rally Champion Sebastien Loeb will compete in this year's Pikes Peak International Hillclimb for Peugeot.
Loeb will drive a purpose-built 208 T16 Pikes Peak in the unlimited class. The precise specification of Loeb's car will be revealed next month, but it is likely to run around 600hp, twice the amount of power he was used to from his Citroen DS3 WRC.
It will be the first time the Frenchman has competed in the renowned event on the mountain outside Colorado Springs, which runs on June 30. Peugeot has won it before, however, with the 405 T16. Ari Vatanen's 1988 Pikes Peak victory for Peugeot was made into the Climb Dance film, which was released the following year.
Maxime Picat, director general of Peugeot Automobiles, said: "I would like to take this opportunity to thank Citroen for this one-off 'loan' of its exceptional champion. Our objective is to win, so we needed to stack up as many cards as possible in our favor by joining forces with the very best partners for this unique project, namely Total, Red Bull, Michelin and Sebastien Loeb.
"Pikes Peak is a legendary race that has inspired all the brand's teams. It is also a tough, exceptional challenge which leaves no room for error."
The 12.42-mile route up Pikes Peak features 156 corners in an ascent from 9,200 to 14,100ft. Although traditionally run on a mixture of surfaces, the entire route is now paved in asphalt.
Rhys Millen set a new record for the climb in his Hyundai last year, crossing the line in 9m46.164s.