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Alex Lloyd’s Sam Schmidt Motorsports crew members, who have donned pink uniforms all month to coincide with the team’s sponsorship by HER Energy drink, will dye their hair pink for the Indianapolis 500 to raise money for the Sam Schmidt Paralysis Foundation.
For every $10,000 pledged to the charity, one team member will dye his hair.
“We have pink suits and a pink car,” team owner Sam Schmidt said. “We may as well go all the way and dye our hair pink. We’ve gotten a lot of attention with our program this month, and we felt we should center some of that positive attention towards a good cause.”
Lloyd qualified the No. 99 car, a joint entry of Schmitt and Chip Ganassi Racing, 11th for the race.
“Running the pink HER car, I think it’d be great to have crew with pink hair as well,” Lloyd said. “The donations would go towards a great cause, and the benefits would be huge. Plus, it’ll be a lot of fun for everyone involved.”