Drive to End Hunger (DTEH), the new primary sponsor for Jeff Gordon's No. 24 for the majority of NASCAR Sprint Cup races, has revealed its color scheme. Gordon will drive the Drive to End Hunger Chevy for 22 races annually over the next three years to raise awareness of and help solve the growing problem of hunger among older Americans, in an initiative of organized by AARP and AARP Foundation. DTEH was arranged to assist millions of older Americans who are facing hunger across the United States.

"Of the nearly 51 million Americans who face the threat of hunger every day, nearly six million are seniors who must make the heart-breaking decision between a nutritious meal and other necessities,” said Gordon. “By combining the power and generosity of the NASCAR community with such a deserving cause, we can make a difference in this country and solve this problem.”

The DTEH car is candy apple red fading down to black, with dominant white DTEH logos.

As part of the No. 24 sponsorship, DTEH, Gordon and Hendrick Motorsports will engage the NASCAR fan base, corporations and charitable organizations via a text-to-donate program; activation at racetracks across the country; further research on the causes and consequences of hunger in older Americans; and an innovative national grant program that will provide resources to address the problem at a local level.

“We have a unique opportunity to harness a hugely popular sport and drive attention to a problem that too often goes unnoticed,” said Jo Ann Jenkins, AARP Foundation president. “We're thrilled to join with Jeff to shine a light on the causes of hunger in this country and work with his team and millions of fans to end it.”

The Hendrick squad announced last month that Gordon's No. 24 crew would be led next year by Alan Gustafson, who was with veteran Mark Martin for the last two years. Gordon's longtime crew chief Steve Letarte is switching to the No. 88 Hendrick Cup entry, driven by Dale Earnhardt Jr.

For more information about the DTEH program, visit www.DrivetoEndHunger.org.