Racer Media & Marketing has published SportsCar, the official magazine of the Sports Car Club of America, for the past 29 years of its 69-year history. Over that time there have been many changes for the magazine, but none more profound than those made for the January 2013 issue now mailing to SCCA members.
SportsCar has been relaunched in a dramatic new format aimed at providing the beauty and sophistication that RACER readers have come to expect, while building on the traditional strengths of SCCA competition – from the grassroots to the pro ranks. The more upscale look and feel is essentially an updated version of SportsCar's presentation during the SCCA's first “Golden Age.”
“As much as in the 1950s, '60s, and '70s, being an SCCA member is a significant badge of honor. Today's SCCA members are just as devoted to the world of amateur motorsports as they've been for the near 70-year history of the Club,” notes SportsCar Editor Phillip Royle. “With its redesign, SportsCar magazine will capture the culture that has been so prevalent in the SCCA over the decades. But while the new SportsCar will retell tales of SCCA lore, it will also present and celebrate today's SCCA heroes.”
Royle worked with RACER's Editorial Director Laurence Foster and Art Directors Rob French [RACER] and Ree Tucker [SportsCar] to redesign the magazine in a way that better communicates the compelling attributes that have made the SCCA such a vital organization for motorsports enthusiasts. The magazine will portray SCCA racers and racing as an aspirational brand that current and potential members will be eager to be associated with.
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