Hyundai took the wraps off its Cosworth Genesis Racing Series showcar at the SEMA show in Las Vegas. This special Cosworth-tuned model takes the rear-drive Genesis Coupe's 3.8-liter, direct-injected engine to racecar levels, with 389hp at 6400 rpm, and 325 lb.-ft. at 5100 rpm, all with "daily-driving civility," the Korean-based automaker says.

From the exterior, the Cosworth design theme includes an aero front splitter, gunmetal-finish lightweight racing wheels, integrated rear spoiler, and blackout rear diffuser. While unmistakably race-oriented, the Cosworth concept retains the original Genesis Coupe design language, focusing most on astounding performance gains and real-world performance potential.

“The rear-drive Genesis Coupe is simply a great platform from which to build our ultimate Cosworth Genesis Racing Series street model,” said Nicole Armbrustmacher, director of marketing, Cosworth Americas. “The Cosworth Genesis Racing Series Coupe truly demonstrates the purpose-built performance potential of the affordable Genesis Coupe line. We're proud to partner with Hyundai for this ultimate racing series model.”

While the exterior is purposeful and subdued, the Cosworth Genesis Coupe goes far beyond exterior cosmetics, with maximized under-hood performance modifications, a race-like interior environment, tires, brakes and suspension. The comprehensive list of Cosworth performance enhancements include:

Engine

  • Improved thermal management
  • Optimization of induction and exhaust systems
  • Enhanced engine control parameters
  • Cosworth Intake and High-flow Exhaust

Interior

  • Cosworth CGRS Steering Wheel
  • Cosworth CGRS Shift knob
  • Cosworth CGRS Pedals
  • Cosworth CGRS Shift Boot
  • Cosworth Two-Tone Sport Seats
  • Cosworth Two-Tone Interior Treatment

Exterior

  • Cosworth CGRS Satin/Gloss Blue
  • Cosworth CGRS Full front replacement bumper w/ integrated Carbon Fiber Brake Ducts
  • Cosworth CGRS Carbon fiber front splitter
  • Cosworth CGRS Carbon fiber side skirt lip
  • Cosworth CGRS Carbon fiber Diffuser
  • Cosworth CGRS Integrated Trunk Spoiler
  • Cosworth CGRS Edition Wheels
  • Cosworth CGRS logo and hood graphics

Brakes

  • Cosworth Big-Brake System

Suspension

  • Cosworth Performance Suspension