The Renault F1 team has announced a sponsorship agreement with HP for the 2010 and 2011 seasons. The new deal means the HP branding will appear on the Renault cars from this weekend's Bahrain Grand Prix. As part of the agreement, Renault will gain access to HP technology in order to improve on-track performance.
"We are delighted to welcome a global leader of the stature of HP to our partner network," said Renault team chairman Gerard Lopez. "F1 has a proven ability to boost brand awareness around the world, and we are proud that Renault F1 Team will be HP's partner of choice in achieving this goal.
"Genii Capital believes that F1 can also be used as a very powerful business development platform. We hope that HP can develop new business opportunities through Genii Capital's B2B platform and Mangrove Capital's access to exciting technology opportunities."