Honda chief says F1 not attractive
Formula 1 is not appealing anymore for Japanese manufacturer Honda, according to the company's new chief executive.
Honda withdrew from Formula 1 at the end of last year citing financial reasons, having underperformed for years. Under the new ownership, the Brawn team is now leading both championships using a Mercedes engine. The company's new chief says the sport has become much less attractive for Honda given its technical restrictions, and he admitted there is no interest in a possible return.
"It was a real shame that we had to leave Formula 1," Takanobu Ito was quoted as saying by Reuters during a media briefing in Tokyo. "On the other hand, F1 is becoming less of a medium in which companies can test their various strengths and more of an event with mounting restrictions.
"There's little room for us to challenge new fields, so bearing in mind the current state of series, I don't think we have the desire to return, even if the economy improves."