HER (“Healthy Energy Revitalizer,”) energy drink confirmed today its new association with Newman/Haas/Lanigan Racing as the sponsor of the No. 40202 HER Dallara/Honda/Firestone entry to be driven by Alex Lloyd in the 2009 IndyCar Series season finale Firestone Indy 300 at Homestead-Miami Speedway on October 10.
Yes, his car number will be five digits long. The number signifies the "text to donate" number for cancer research and awareness. Fans can also donate $5 to charity simply by texting the word "Stand" to 40202.
"HER is ecstatic to work with Pink Lloyd again,” said Brett Jacobson, CEO of HER Enterprises Inc. “He's a great sport wearing pink, and we had a great experience in May. I couldn't have been more excited to find another opportunity to work with him. Newman/Haas/Lanigan Racing has such an impressive legacy, and my experience working with all of them the past few weeks only confirms the great things I've heard. And their engineers and crew are remarkable. And we want to thank the IRL for allowing us to enter the #40202 number – and their getting behind such an amazing cause and call to action.”
The Firestone Indy 300 will mark Lloyd's second race this season, after having competed in the Indianapolis 500 earlier this year where he qualified 11th and finished 13th. Lloyd, a native of Manchester, England, holds the distinction of being the only driver to win on both the Indianapolis Motor Speedway's road course (Indy Lights, 2006) and famed oval (Indy Lights, 2007). He won eight of the 15 races en route to the 2007 Indy Lights championship including a win at Homestead-Miami Speedway after starting second. He also won five poles, finished in the top-five 13 times and led a total of 399 laps during his title-winning season.