Niche Productions has launched the first-ever driver app for IndyCar with the "Official Graham Rahal Mobile Application. Available on both the iPhone and Android, the app allows fans to connect with Rahal, view exclusive content, and keep track of Graham's Twitter, YouTube, and Flickr activity all in one place along with special in-app opportunities like communicating with Graham, gaming, sponsor coupons, and hidden driver meet-ups.
“I've enjoyed sharing information about my travels and foundation while communicating with fans via Twitter and other social networks,” said Rahal. “Reaching fans on their mobile device was a logical next step. Having them share their photos and experiences with me and other fans takes it to a whole new level.”
“Knowing Graham's commitment to his fans made him a perfect candidate for a mobile app,” said Allen Farst, Founder of Niche Productions. “Graham is incredibly active with social media and is passionate about his racing, foundation, and hobbies such as golf – all of which makes our job that much easier.”
Fans who download the app can view exclusive content posted by Graham including photos and video not seen elsewhere on the web. Content can be shared on Twitter, Facebook, and e-mail. Badges and rewards can also be earned for activities such as checking in via Foursquare or Facebook at races.
Comments can be added to the Fan Wall and photos can be uploaded to areas such as Race Events. Content is controlled dynamically, which provides fans with new content throughout the day, and all of Graham's latest gear is available in the Shop.
The app is downloadable for $2.99 at Apple's iTunes store and Google's Play store.