Goodyear will continue to supply tires for NASCAR's national touring series through 2017 after the manufacturer signed an extended agreement with the sanctioning body.
The Akron, Ohio-based tire company will remain NASCAR's exclusive tire supplier for the Sprint Cup, Nationwide and Camping World Truck Series, further extending a 57-year relationship.
"Our long-time relationship with Goodyear is a testament to the company's consistent high-quality tire it supplies the race teams," said NASCAR's Jim O'Connell. "Not only are they experts in tire performance, but they are also a brand that understands how to effectively engage and connect with our fans through creative activation."
Goodyear has been the sole tire supplier for NASCAR since 1997, after last facing competition from fellow American manufacturer Hoosier in the late 1980s and mid-'90s. Safety concerns and escalating costs during their rivalry led the sanctioning body to switch to a one-make tire series.
"This extension is the continuation of a relationship between experts," said Pierre Jambon, vice president of Goodyear's off-highway business. "NASCAR is clearly the expert in stock car racing, and it has chosen Goodyear because of our expertise in delivering outstanding performance.
"Our tire performance on the track validates our brand, inspires confidence for drivers and helps create exciting racing for fans. We are proud to continue to be an integral part of NASCAR."
NASCAR's technical relationship with Goodyear includes a number of in-season tests where they work jointly to develop tires for every specific venue where the championships race.