GoDaddy.com has confirmed that its 2011 Super Bowl commercial will feature both Danica Patrick and its latest "Go Daddy girl," Jillian Michaels. Company founder and CEO Bob Parsons announced that Go Daddy will advertise in the big game for a seventh consecutive year, having purchased two 30-second spots in the Super Bowl and a single 30-second pre-game commercial on FOX, all to be produced by Go Daddy Productions.
"Jillian has the power...Danica has the speed! Together, our dynamic duo of Go Daddy Girls add up to sheer Super Bowl magic," Parsons said. "Hopefully the FOX network won't keep commercial creativity on such a short leash this time around. For 2011, Go Daddy is going to be as edgy as ever – in fact, our goal is to 'out Go Daddy' ourselves!"
This year, an estimated 100 million people are expected to watch the Super Bowl. "It doesn't get much bigger than being in a Super Bowl commercial," said Michaels, celebrity fitness trainer and host of TV's The Biggest Loser. "I think shooting a spot with Danica Patrick is going to be a blast. Go Daddy certainly knows how to create buzz around Super Bowl time – I'm looking forward to being a part of this new Go Daddy campaign!"
Patrick has been featured in four Go Daddy Super Bowl campaigns to date. She starred in Go Daddy's "Baseball" commercial, ranked as the Most-Watched Super Bowl ad in 2009, according to TiVo.
"Go Daddy takes some heat for their edgy commercials, but if you watch the ads I'm in, they're actually all about 'Girl Power,'" Patrick said. "Adding Jillian to the campaign creates a whole new range of possibilities."
Go Daddy's controversial position in Super Bowl ad lore began six years ago when FOX pulled Go Daddy's ad before its second airing during the 2005 Super Bowl. That censorship triggered a post-game controversy which some believe puts Go Daddy under extra scrutiny with television executives each year.
"I agree with Bob," Danica asserted. "Censors really need to lighten up! Aren't Super Bowl commercials supposed to be about having a little fun?!"
The Super Bowl broadcast is set for Feb. 6 on FOX.