Ford Motor Company is suing Ferrari for a trademark infringement over the use of the "F150" name for its latest Formula 1 car.
According to Ford, Ferrari has used the name "in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," based on its top-selling F-150 pickup truck.
"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," Ford declared in a complaint filed in a court in Detroit. Ford said its pickup's logo (pictured, below that of Ferrari's) bears striking resemblance to developed for the Italian company's new car.
Ford is seeking unspecified damages and wants Ferrari to be blocked from using the trademark in the U.S.
Ferrari said it chose the F150 name for its car to celebrate the 150th anniversary of the unification of Italy.