Formula 1 commercial boss Bernie Ecclestone demonstrated the trauma of his recent mugging has not affected his sense of humor, after making light of the incident in advertisements for watch brand Hublot.
Ecclestone suffered a head injury after being kicked and punched in the attack outside his London offices last month, with the assailants getting away with an estimated $300,000 worth of jewelery. But rather than hide the extent of his injuries, Ecclestone has used the incident to front a new ad campaign for Hublot, which is an official watch partner of F1.
In ads that are due to appear in the Financial Times and the International Herald Tribune later this week, Ecclestone adorns the ad with a face shot of his injuries – under which is written: "See what people will do for a Hublot."
Ecclestone returned to work the day after the attack, brandishing a heavily bruised right eye.