Through a joint effort between Richard Childress Racing, JR Motorsports, Dale Earnhardt, Inc. and Wrangler jeans, Dale Earnhardt Jr. will pay tribute to his father's upcoming induction into the NASCAR Hall of Fame by driving a No. 3 Wrangler Chevrolet in the Nationwide Series race on July 2 at Daytona International Speedway.
The announcement and car unveiling was made Thursday in Mooresville, N.C., at JR Motorsports and to the fans at DEI. In attendance were Earnhardt Jr., Richard Childress, Kelley Earnhardt, Teresa Earnhardt and Craig Errington, vice president of Wrangler marketing. The car is an RCR entry built and prepared by JR Motorsports.
"This was an idea that came up as a way to pay tribute to my dad, and it's pretty cool that it's a collaborative effort between JR Motorsports, RCR and DEI," Earnhardt Jr. said. "The Wrangler car is definitely in the top-10 of coolest cars that have ever been on the racetrack. A lot of people identify with it, and I can't think of a better way to honor my dad and celebrate his induction into the NASCAR Hall of Fame than to bring the Wrangler colors back with the No. 3 on the side, similar to the 'Wrangler Jean Machine' scheme of the '80s. I think it will be worth seeing, and I'm looking forward to driving it at Daytona."
In their only previous race together, Earnhardt DEI and RCR drove the No. 3 Chevrolet to victory in the February 2002 Nationwide Series race at Daytona. That car is on display at the RCR Museum in Welcome, N.C.
"Bringing this group of people and these organizations together is the best way I can think of to honor Dale Earnhardt's induction into the NASCAR Hall of Fame," Childress said. "Dale means so much to all of us, as well as his fans across the country and throughout the world. We created a special piece of history together in 2002 and, with Wrangler back on board the No. 3 Chevrolet at Daytona, we look to make some more history in July. I know the fans will love it as much as we all will."