NASCAR is set for a breakthrough in televised motorsports broadcasting as next month's Sprint Cup event at Daytona will be televised in 3D for the first time.
The Coke Zero 400 telecast, which airs on TNT at 7:30 p.m. ET on July 3, will be available to viewers in 3D in addition to the usual high-definition feed. In order to experience the novelty, however, viewers must have the right hardware in place.
Online users will also be able to follow the race in 3D on NASCAR.com through the RaceBuddy application on http://www.nascar.com/promos/racebuddy/3D/
The 3D production will feature two custom feeds produced specifically for the 3D format. The first will provide race action from strategically placed cameras around the track, designed to maximize the effect of 3D. Meanwhile, the second stream will focus on action in the pits.