Danica Patrick's GoDaddy.com No. 7 Chevy will run a special pink livery at the NASCAR Nationwide Series race at Charlotte Motor Speedway in honor of the Breast Cancer Awareness campaign next month. Patrick will drive the hot pink car in NASCAR's upcoming Nationwide Series race in Charlotte on Oct. 12.
The idea is to generate buzz for The National Breast Cancer Foundation. Go Daddy and JR Motorsports are sponsoring the pink-themed car as part of the Chase Authentics' “Check Your Headlights” program, which works to raise money and awareness for breast cancer research and education. Each year some 200,000 women are diagnosed with breast cancer. Of those, 40,000 succumb to the disease, according to The National Breast Cancer Foundation.
“I love the idea of a pink car to help raise awareness about breast cancer. The No. 7 Chevy is known for its iconic Go Daddy green color … I think the pink car will pop and attract attention for a good cause,” Danica said. “We all know someone who has been impacted by this disease and NASCAR fans are so passionate, I know they'll step up to help the cause.”
Go Daddy is also donating money to the National Breast Cancer Foundation, along with the Public Interest Registry which manages .ORG domain names. A $50,000 donation is planned as part of the program in Charlotte next month.
“We are fortunate to be in a position to help others – awareness and prevention are keys to ‘beating breast cancer,'” said Go Daddy's Marketing Vice President Teri D'Hooge, whose own family is dealing with the devastating disease. “Women's health has been a cornerstone of Go Daddy's charity work over the years. We think this campaign is especially powerful because it plays off of Danica and NASCAR in a fun, non-conventional way. Now we hope NASCAR fans will help get more people talking about the breast cancer battle, which unfortunately has touched so many families.”
In conjunction with Breast Cancer Awareness month, Chase Authentics and JR Motorsports will feature a “Check Your Headlights” line of apparel and products. A portion of the proceeds go directly to the National Breast Cancer Foundation. To learn more about the “Check Your Headlights” campaign, visit: www.NASCAR.com/CheckYourHeadlights.