NASCAR Sprint Cup rookie Kevin Conway is teaming with Robby Gordon Motorsports for the balance of the season, beginning this weekend at Atlanta Motor Speedway.

Conway, who heads into the Atlanta race weekend leading Terry Cook in the Raybestos Rookie Standings by 154 points (192-38), had one start for RGM at Bristol Motor Speedway earlier this month and 21 starts this year for Front Row Motorsports.

"I am thrilled to finally be able to announce our signing with Robby Gordon Motorsports," says Conway. "The Bristol race a couple weekends ago came together very late and gave everyone just a quick peek at what was possibly to come. Now that everything is in place I can't wait to take to the track this weekend in Atlanta in the No. 7 ExtenZe Racing Toyota.

"I am very thankful for this opportunity Robby has given me and ExtenZe. I'm looking forward to helping keep the No. 7 in the top 35, gaining more seat time and finishing races while reaching my ultimate goal of claiming the  Raybestos Rookie of the Year title with RGM," added Conway.

Owner/driver Gordon has tried to diversify his operation this season but has struggled to find funding to complete all the races.

"This is an excellent opportunity for everyone involved, and I am excited to have Kevin behind the wheel of the No. 7," said Robby. "I hope that we will be able help Kevin bring home the Rookie of the Year Award while expanding our team and his on-track experience."

Gordon said last month at Watkins Glen that he was hopeful of fielding a stronger program for 2011.

"I can't tell you guys what I've got, but I can tell you I've got something and it's gonna be a lot of fun," Gordon said.