Circuit of The Americas revealed the commercial event logo for its upcoming Formula 1 United States Grand Prix. The mark, which was formally unveiled at Shift Into Style, the motorsports-themed kick-off event to Austin Fashion Week, will be used on promotional and advertising materials and licensed merchandise related to the Formula 1 event scheduled for Nov. 16-18 at the new sports and entertainment facility nearing completion in southeast Travis County, outside Austin, Texas.
“We are excited to reveal the official event logo for our inaugural Grand Prix, a mark that blends iconic F1 imagery with the patriotic colors and symbols that represent the United States and the great state of Texas,” said Circuit Chief Marketing and Revenue Officer Geoff Moore. “The focal point of the mark is a speeding F1 racecar with a stream of red and blue stars trailing it. The logo captures the rush and excitement surrounding the world's most popular motorsport and will be a great addition to our marketing efforts as we count down the weeks until race day in Central Texas on Nov. 18.”
The event marks the return of F1 racing to the United States for the first time in five years. Three-day reserved seats for the race are available online at www.cotausgp.com
or by calling the Ticketmaster hotline, 800.745.3000.