Austin's Circuit of The Americas has announced the first public event in the run-up to the 2012 Formula 1 United States Grand Prix on Nov. 18 at the new permanent road course. "Formula Expo," set for June 16-17 at the 120,000sqft Austin Convention Center, will be a multifaceted event open to the public, and provide "the opportunity to connect to the race experience, history, technology and prestige of the grand prix," according to COTA.
“Formula Expo is a fusion of the top tier of motorsport and Austin culture and music,” said Ian Weightman, founder and president of the event. “We are thrilled with the support and interest being shown for this event, which will allow visitors to really understand why this is by far the most popular motorsport in the world.”
During Formula Expo, attendees will get to see and meet some of the leading Formula 1 teams, cars and drivers – who will have taken part in the Canadian Grand Prix in Montreal the previous weekend – and learning about the cutting-edge technologies behind the sport. There will be exhibits detailing F1 history, as well as a "fun zone" with race driving simulators, competitions, auctions and interactive exhibits.
A live music stage and Texas-themed sports bar at the Expo will further cement the fusion of Formula Expo and Austin culture. The organizers will also host the Band of the Year Grand Final, an evening of the very best in new music, at the famous ACL-Live, Moody Theater on June 16.
“As the momentum builds toward the 2012 Formula 1 United States Grand Prix, Circuit of The Americas looks forward to collaborating with Formula Expo to showcase the cars, technology, personalities and compelling stories that make up a Grand Prix,” COTA president and CEO Steve Sexton said. “This is a unique opportunity for businesses, families and motorsports enthusiasts of all backgrounds to engage more closely with the grand prix experience while enjoying some of the unique sights and sounds that make Austin a one-of-a-kind destination and fantastic host city. The Formula Expo is sure to be one of many great events that will make the weeks leading up to Austin's Grand Prix unforgettable for visitors from around world.”
Tickets for Formula Expo go on sale today through www.FormulaExpo.com.