Bridgestone Americas Tire Operations (BATO) today announced Lisa Boggs as its new director of motorsports and promotion for chief engineer of its consumer tire division, while Dale Harrigle, currently manager of engineering, has accepted the positon of Chief Engineer/Manager, Race Tire development.
Boggs will be responsible for managing, directing, planning and coordinating all of BATO's motorsport and motorsport marketing activities. She has an extensive background developing brand programs that leverage motorsports sponsorships and assets. Before joining Bridgestone, she spent seven years at Edelman Public Relations leading programs for clients in IndyCar and NASCAR including IZOD, Office Depot, Shell, Armor All and STP, as well as overseeing the 100th Anniversary Indianapolis 500 public relations campaign.
Additionally, Boggs held positions with Philip Morris as part of the team dedicated to the Marlboro brand sponsorship of Team Penske in IndyCar and at Leo Burnett Advertising working with clients Procter & Gamble and Philip Morris.
Harrigle, currently manager of engineering, has been with Bridgestone for 20 years and has been involved with its motorsports programs for 18 years.
“Lisa and Dale bring extensive experience building strong relationships with customers in the motorsport industry,” said Phil Pacsi, VP of Customer Marketing & Training, BATO. “I am excited to have Lisa on board to help us elevate awareness of our brands, and help us in meeting those needs. I am also happy for Dale as he takes on more responsibility as our Chief Engineer and primary technical spokesperson for our motorsports activities.”