The American Le Mans Series presented by Tequila Patrón announced Tuesday that Brian Skuza joined its staff as manager of business development. Skuza formerly held the position of Road Atlanta general manager from 2004-'07. In the newly created position with the Braselton, Ga.,-based organization, Skuza will be responsible for the sale of official marketing partnerships including entitlements, major category partnerships, product/service partnerships and contingency partnerships.
“I'm delighted that Brian has accepted this vital role with the series,” said ALMS Ed Triolo, ALMS vp, Integrated Marketing Communications. “Brian's record of sales success in terms of motorsport partnerships speaks for itself and he's widely known and respected in the industry. We're fortunate to have him join our team.”
Skuza will be charged with generating sales leads, leveraging relationships and working directly with the ALMS sales and marketing department on individual team sponsorship initiatives for North America's premier sports car racing championship. He will report directly to Triolo.
Skuza has held a variety of marketing and management positions within the sport. While at Road Atlanta, he oversaw substantial growth of the Panoz Motor Sports Group property that plays host to Petit Le Mans, one of the ALMS' cornerstone events. In addition to managing day-to-day operations, Skuza was responsible for corporate sales, advertising and marketing at the Braselton, Ga., facility.
In addition to his previous tenure with the Panoz, Skuza held similar positions with Penske Corp. and International Speedway Corp. (ISC) from 1997-2002. Included in his time with Penske – whose Speedway group was absorbed by ISC in 2000 – he was general manager for Homestead-Miami Speedway as well as director of corporate sales and marketing, then director of business affairs at Michigan International Speedway. Since 2009, Skuza has been account manager at Alpharetta, Ga.-based Bulldog Asset Management.