Action sports icon Brian Deegan has announced this month "The Brian Deegan Charity Challenge," to support his fans' favorite charitable organizations throughout the 2011 Lucas Oil Off-Road Racing Series. For all races in the series Deegan will donate his prize winnings to a charity of his fans' choice. The 2011 Lucas Oil Off-Road Racing Series launches on Saturday, March 19, 2011 and will run through Dec. 11.
The beneficiary of Deegan's winnings from the March 19-20 Pro 2 Class race will be the Loma Linda University Children's Hospital. In addition, Deegan is challenging his fans to match his donation by texting ‘KIDS' to 27722 to donate $10 until Saturday, March 26.
Fans can suggest the next charitable organization to receive Deegan's Off-Road Racing Series prize winnings by posting their suggestions on the Brian Deegan Twitter page (@MMGeneral) and the Metal Mulisha Facebook page (www.facebook.com/metalmulisha <http://www.facebook.com/metalmulisha> ) and naming an organization.
“My fans are the greatest and I know they're going to step up throughout the series by donating. I race to win, and we have the power to make a big difference here and now is the time,” said Deegan.
Deegan will speak about his charitable initiative at Saturday's Lucas Oil Off Road Racing Series Opening Ceremonies.
For fans that choose to participate by texting a donation a one-time contribution of $10 will be added to the mobile phone bill/deducted from a prepaid balance. All contributions will be directed to the Children's Hospital from the mobile providers. Participants will also receive up to one message per day from Give Nonprofit Partner Alerts. (Message and data rates may apply.)