Brawn GP partners with "Terminator Salvation" movie
Brawn has secured a high-profile tie-up at this weekend's Spanish Grand Prix to promote the new movie, Terminator Salvation. The cars of Jenson Button and Rubens Barrichello will feature imagery from the new film on their rear wings at the Circuit de Catalunya, ahead of its release in the United States on May 21.
The deal is for this race only, and comes a few years after the last Terminator movie, T3: Rise of the Machines, was promoted by Jaguar Racing at the 2003 British Grand Prix.
Brawn GP CEO Nick Fry said: "We are thrilled to be supporting Sony Pictures Releasing International with the launch of Terminator Salvation at this weekend's Spanish Grand Prix.
"Our promotional partnership will see our racecars and our garage branded with the famous Terminator imagery as we help launch one of Hollywood's biggest movies of the year to over 580 million Formula 1 viewers in over 90 countries.
"The Terminator brand promises exciting action and high drama as machines and human ingenuity battle for supremacy. It's a perfect match for Brawn GP and Formula 1."