Eutechnyx, a UK-based company with more than two decades of experience within the video game and racing game industry, is launching a browser-based game within the increasingly competitive racing simulation world. Auto Club Revolution, as it's called, will feature BMW and its M brand prominently thanks to a new partnership between the two companies.

Although it's browser based, the product still uses real world physics for the simulation. The game's goal is to feature usual simulation aspects of detailed, real-world tracks and models, but also seeks to become a forum for racing fans, automobile manufacturers and car enthusiasts.

The BMW aspect of Auto Club Revolution is twofold. The BMW 1 Series M Coupe, the BMW 135i, the BMW M3 Coupe, the BMW M5 and the BMW Z4 M Coupe are included as cars, while the manufacturer will also feature an exclusive “BMW Experience” for BMW fans. That includes a specially designed racetrack, where players will be able to demonstrate their driving skill just with the BMW 1 Series M Coupe. Once they have successfully completed this BMW challenge, players can transfer the BMW 1 Series M Coupe to the main game for free, and set new track records by themselves or with friends.

“It is always a real challenge to build a vehicle's distinctive handling accurately in a game – generating the models from CAD data is just not enough,” said the game's team lead member, Doug Wolff. “To reproduce the handling of the BMW 1 Series M Coupe in Auto Club Revolution in an authentic manner, we first took it out on the real racetrack. That is the only way to know exactly how the car corners, for example.”

The BMW Experience went online April 24 at http://bmw.autoclubrevolution.com, (screenshot, RIGHT). Further plans for the company could involve new NASCAR content, as Eutechnyx is NASCAR's global interactive rights holder.

Some of Eutechnyx's prior racing titles since the name was adopted in 1997 include 1999's Le Mans 24 Hours and 1999 and 2001 F1 World Grand Prix for the original PlayStation and PC, 2008's Ferrari Challenge for five platforms and most recently, 2011's NASCAR: The Game 2011 for the PlayStation 3, XBOX 360 and Nintendo Wii consoles. The latter game was released in partnership with Activision. The company's history dates to November 1987, then known as Zeppelin Games. More information on this particular game can be found on its website.