Dany Bahar, the man in charge of Ferrari's Global Brand Department, has left the team and is taking up a senior position within Lotus.
He originally joined the team in May 2007, having previously shot to prominence as the right hand man to Red Bull boss Dietrich Mateschitz.
Bahar had little involvement with Ferrari's F1 team and his main role was to develop the Ferrari brand worldwide. Behar reportedly is to become the CEO of Lotus.