RACER Creator Awards 2026

Celebrating the Creators Shaping Automotive & Motorsports Culture
November 19, 2026
Los Angeles Convention Center · West Hall Theater, 4th Floor

In Partnership with the LA Auto Show

The award show celebrating the creators shaping automotive & motorsports media

The RACER Creator Awards is an annual celebration recognizing the most influential and innovative creators shaping automotive and motorsports culture across digital platforms.

Designed to honor excellence in storytelling, filmmaking, photography, journalism, social media, podcasts, and emerging content formats, the awards highlight the individuals and teams driving engagement and inspiring enthusiasts worldwide.

By bringing together creators, brands, industry leaders, and fans, the RACER Creator Awards serves as a premier platform to showcase outstanding work, elevate new voices, and recognize the creators who are redefining how automotive and racing stories are told in the modern media landscape.

Mission Statement

To recognize, celebrate, and elevate the creators who are transforming automotive and motorsports storytelling while fostering collaboration between creators, brands, industry leaders, and fans.

RACER Creator Awards Mission Statement

Award Categories

CONTENT AWARDS

Honoring the best in creative storytelling and visual excellence in automotive media.

PLATFORM AWARDS

Recognizing creators who dominate key channels and formats across digital platforms.

XPEL sponsor logo
COMMUNITY & CULTURE AWARDS

Celebrating creators who build strong communities and inspire car culture worldwide.

SPECIAL AWARDS

Honoring standout innovation, influence, and long-term impact in automotive media.

Get notified

Fan voting takes place in November. Submit your email to be notified as soon as your favorite creator is added.

2025 RACER Creator Awards Highlights

Sponsors & Partners

The RACER Creator Awards presents a unique opportunity for sponsors to connect with a highly engaged audience passionate about cars, motorsports, and digital content. By aligning with the top creators and influencers, sponsors can:

Gain visibility

Gain visibility in front of a dedicated community of automotive enthusiasts.

Foster authentic connections

Foster authentic connections with content creators who serve as trusted voices in the industry.

Leverage RACER

Creators, social media promotion, and all of RACER's platforms including racer.com, RACER Network, RACER magazine and podcasts.

Auto Legends sponsor logoXPEL sponsor logoPhiaro sponsor logoFMA sponsor logoIDAgency sponsor logoGRIDLIFE sponsor logoLA sponsor logo

Event Details

Date

November 19, 2026

Location

Los Angeles Convention Center

West Hall Theater, 4th Floor

Invitation only. This event is not open to the general public.

Schedule Overview
  • RACER Creator Summit
  • RACER Creator Awards
    • Opening Session
    • Panel Discussions
    • Creator Upfront Presentations
    • Awards Show
  • Official Reception & After Party
Submissions
  • Submissions open

    September 16, 2026

  • Submission deadline

    October 15, 2026

RACER Creator Awards 2026 – FAQ

Event Overview

The RACER Creator Awards is an annual celebration recognizing the most influential creators, storytellers, filmmakers, photographers, journalists, podcasters, and social media personalities in automotive and motorsports culture.

Event Format

The event includes:
  • RACER Creator Summit – Industry briefings, presentations, and panel discussions
  • RACER Creator Awards – Opening session, panel discussions, creator upfront presentations, and the awards show
  • Official Reception & After Party – Networking with creators, brands, and fans

Submissions

  • Submissions open – September 16, 2026
  • Submission deadline – October 15, 2026
  • Nominees announced – Late October 2026
  • Finalists announced – Early November 2026
  • RACER Creator Awards – November 19, 2026
Submissions open September 16, 2026.
You can submit for multiple awards, here. Some categories are for a specific piece of work, while others consider your overall profile. For questions, contact awards@racer.com.
Yes! You may submit multiple pieces of work and enter them into multiple categories and classes.
All submissions must be received by October 15, 2026.

Eligibility & Judging

Creators producing automotive and motorsports-related content across video, audio, written, photography, social media, or emerging media formats.
A panel of industry experts will judge submissions based on creativity, storytelling, production quality, and engagement.