One of the promoters of the new United States Grand Prix event says Austin, Texas is the ideal location for Formula 1's return to America.

Tavo Hellmund, a partner in the Full Throttle Productions organization that is behind the project, told the Austin American Statesman newspaper that three sites for the new purpose-built track were under consideration. He believes F1, which has struggled to establish itself in the U.S., will find Austin a perfect fit.

"Austin is more of an F1 crowd than a NASCAR crowd," Hellmund told the newspaper. "The geography, the tech money, the nightlife, the music. It all just fits with what Formula 1 is all about."

Hellmund also believes the arrival of F1 will be a huge boost for the area.

"Texas has never had an annual global sporting event," he added. "I think everyone is going to be really proud of it."

The Austin venue will host the U.S. GP from 2012 to 2021, according to a deal with Bernie Ecclestone's Formula One Management group that was announced on Tuesday – although no details of the track were forthcoming, other than it would be a permanent circuit. The deal will bring F1 back to America for the first time since the final grand prix at the Indianapolis Motor Speedway in 2007.