The American Le Mans Series presented by Tequila Patrón is giving Sports Car Club of America members unique opportunities to experience its professional sports car racing efforts through an official partnership naming SCCA the “Official Grassroots Motorsports Partner of the ALMS.”
The venture is intended to serve as a platform to recognize SCCA members who positively contribute to motorsports across North America and provide an opportunity for ALMS fans to see how easy it can be to transition from enthusiasts and admirers to participants, according to both organizations.
“The partnership between ALMS and SCCA is a very natural one,” said ALMS President and CEO Scott Atherton. “The majority of ALMS fans are auto enthusiasts, many of them wondering how they can become more involved in motorsports at a grass-roots level; the SCCA is the ideal place to start that journey. Similarly, we believe SCCA members have a deep appreciation for our sport and hope all of them will take full advantage of the fan-centered opportunities the ALMS offers.”
Starting with the next round of the series at Lime Rock Park on July 9, an outstanding SCCA member will be recognized during each ALMS race broadcast live on ESPN3.com and on subsequent ESPN2 or ABC telecasts. That member will then be profiled on the SCCA and ALMS websites.
“The American Le Mans Series represents the highest level of sports car racing in North America through its world-class competition and cutting-edge technology,” SCCA President and CEO Jeff Dahnert said. “It's the type of competition that many of our members aspire to, and featuring the new SCCA Star Performer in each of the remaining ALMS broadcasts will be a tremendous honor for several of our members.”
In addition to mutual cross-promotion at events, on respective websites and through social media, SCCA members will be kept up to date on the latest ALMS contests and sweepstakes with additional SCCA member incentives under development. A heavy emphasis will be placed on the ALMS season finale, the 14th Annual Petit Le Mans Powered by Mazda, and the 2011 SCCA National Championship Runoffs, the SCCA's premier road racing event.