Fernando Alonso is to make his first appearance in Ferrari colors on Monday afternoon, when he arrives at Ferrari's traditional winter ski event.
The "Wroom" week at Madonna di Campiglio in Italy is an annual media event hosted jointly by Ferrari and Ducati via their shared sponsor Marlboro. It runs until Saturday, Jan. 16, and will see Alonso presented to the press along with his 2010 Formula 1 teammate Felipe Massa and Ducati's factory MotoGP duo Casey Stoner and Nicky Hayden.
Alonso has already made his first appearance for Ferrari when he visited its World Finals meeting at Valencia last autumn, but as his Renault contract did not officially expire until the end of the calendar year, he was unable to wear Ferrari branding on that occasion. He also spent time at Ferrari's Maranello base before Christmas and began preparations for his first season with the team.
Ferrari's 2010 challenger – designated the 281 – will make its track debut at the first post-testing ban sessions at Valencia on Feb. 1 as expected.